At Tait, we take great pride in serving the organizations that keep communities safe, our lights on and the modern world flowing. To provide them with the great support Tait is renowned for, we have a dedicated team of individuals worldwide that work hard to deliver results. In this blog, we meet Amie Geistman, Channel Marketing Specialist at Tait.
Amie is based in Houston, Texas, and works for Tait as a Channel Marketing Specialist. Joining us with a background in brand marketing and development, Amie will be an instrumental member of the team supporting the One Tait Dealer Program. We’re proud to welcome her to our team!
Want to get to know our team? You can find other Tait Staff Spotlight posts here.
Meet Amie Geistman, Channel Marketing Specialist at Tait
From the macro-level aspects of storytelling to the micro-level details of grammar and punctuation, Amie is obsessive about all things writing. She joined the Tait team in June 2022 and is already working to support the growth of the One Tait Dealer Program. A large part of her role will be executing the One Tait Dealer Summit held during the annual IWCE convention. We’re excited to see the impact of her efforts in the months and years to come!
“To me, marketing is all about people and how they communicate with the world around them. When it feels like a sales pitch, it’s not working. When it feels like a conversation, that’s when you know you’ve got something good.”
We asked Amie a few questions to get to know her a little better:
What did you do before coming to Tait?
Before joining the Tait Communications team, I worked for a Houston-based marketing and advertising agency serving clients across various industries. I started as a Copywriter, which provided many great opportunities to explore the vast world of marketing and its many interworking parts. During this time, I supported a variety of digital marketing initiatives and the development of several creative campaigns.
I quickly began to show interest and strong skills in brand marketing, particularly market research and brand development, and was promoted to the role of Strategic Storyteller. In this role, I focused on performing in-depth industry analyses and conducting client workshops to inform my team’s strategic brand development efforts. This position allowed me to zoom out and dedicate more energy to understanding the bigger picture and the stories our marketing assets would tell.
What parts of Tait’s mission do you connect with?
I strongly resonate with Sir Angus Tait’s vision of “[creating] an industry, not a business.” I’ve never considered myself much of a business-minded person, but I do understand the importance of developing and sustaining a supportive, growth-oriented community that shares a common goal. When I think of business, I think of competition for the sake of making money. On the other hand, an industry is more focused on creating forward momentum to further innovation and build a better future. I’m excited to be part of the future of the Tait team.
How do you like to spend your time outside of work?
Outside of work, I enjoy spending time with my family, reading and cooking. I worked as a line cook throughout college and graduate school, so the kitchen is somewhere that I feel very comfortable. Spending time in the kitchen also allows me to listen to audiobooks, which is how I do most of my reading these days. Lately, I’ve gotten into personal memoirs and the different ways writers choose to share their stories with an audience.
Do you have any hidden talents?
I don’t know if this is necessarily a talent, but I’m really good at remembering strings of numbers—birthdays, phone numbers, addresses, you name it, I can recall it. In a totally different vein, I can hand toss a ball of dough into a pizza crust, send it spinning seven feet above my head and catch it on the tips of my fingers without it ripping. I’m proud of this one because it’s not as easy as it looks.
Why did you choose a career in marketing?
When I went to grad school to get a masters in creative writing, my end goal was to become a professor and teach aspiring writers like myself. Throughout my time in school, I realized I didn’t want to spend my time standing at the head of a classroom—I honestly wasn’t sure what I wanted to do after graduation anymore. However, I knew that I wanted a career where I had equal opportunities to continue learning and sharing information while further developing my writing skills.
Copywriting seemed like a great way to earn a living as a writer, and although I sort of fell into the industry at first, it’s been a great match for my skills. As a writer with a background in sociology and psychology, it’s allowed me to use my understanding of human behavior and the research and writing skills I gained throughout my education on a daily basis. Marketing also provides endless opportunities to feed my passion for learning about the world around me, a fact for which I’m truly grateful.
What projects are you most excited to work on?
I’m looking forward to taking ownership of the marketing needs of the One Tait Dealer Program, building relationships with our channel partners and supporting our network of dealers and distributors. I’m also an absolute geek for planning and logistics, so I can’t wait to start working on planning the One Tait Dealer Summit for IWCE 2023!
Do you have a favorite quote/saying or any parting words you’d like to share?
One of my all-time favorite quotes comes from the novel “God Bless You, Mr. Rosewater” by Kurt Vonnegut. In this scene, the protagonist, Eliot Rosewater, gets roped into performing a baptism of two young children, and the following is what he plans to say during the ceremony:
“Hello, babies. Welcome to Earth. It’s hot in the summer and cold in the winter. It’s round and wet and crowded. At the outside, babies, you’ve got about a hundred years here. There’s only one rule that I know of, babies—…you’ve got to be kind.”
When you boil life down to its essence, we’re all simply existing on a planet being hurtled through space at unfathomable speeds, and what truly matters is that we’re making the experience as pleasant as possible for the people we have the privilege of sharing this experience with.
If there’s anything Amie or the teams at our regional offices can do to assist you, please don’t hesitate to contact our team!